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Strategic Management: Planning for Domestic & Global Competition, by John A. Pearce, Richard B. Robinson
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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 13/e". This thirteenth edition of "Strategic Management" has a refined message and a new subtitle: "Planning for Domestic & Global Competition". This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes New or revised chapter material, 30 New cases, and dozens of New illustrations.
- Sales Rank: #1267437 in Books
- Published on: 2012-04-01
- Original language: English
- Dimensions: 10.04" h x 1.30" w x 7.99" l, 3.57 pounds
- Binding: Paperback
- 512 pages
About the Author
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Same as US version
By Stephanie
I bought this book to reduce my expenses for grad school. it is identical to the US version the professor is using. And i love having a paperback textbook instead of hardcover. its much lighter to carry around. Sometimes paperbacks can be fragile but the pages are staying intact.
1 of 1 people found the following review helpful.
Same book as the hardcover.
By BigChris7734
Same book as the hardcover for a fraction the price. What's not to like? I only wish it was available in eBook format...
0 of 0 people found the following review helpful.
p m
By Sweetpea3
Strategic management really helped me to understand what my instructor wanted.
Thanks,
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